Founders Edit #6

We all need some Dusty colours in our wardrobes

Apr 12, 2026

A very exciting note to kick off this issue of founders edit — we are going to be hosting private styling and shopping appointments on Saturday April 25th in NYC, where you will be able to meet with me and my mom, try on pieces from the collection, have personal styling appointments with us, and even get a sneak peek preview of new colourways and designs that are coming in our next drop! To book a time slot use the link below! We are so excited and can’t wait to see you there! If you would be interested for us to visit your city, let me know in the comments where and we will try and make that happen too!!

Ok, enough housekeeping, now back to regularly scheduled programming! Spring has been trying to poke its head out in NYC as well as in Italy, but the saying is really reigning true.. “April showers being May flowers,” both of us have been swamped with rain, with the occasional warm day here and there, so here’s what we both have been wearing. Leaning heavily into brighter tones to mimic real spring.

Like mother, like daughter, after being reminded by Gabriella Gofis how much we adore the Dusty Lilac colourway, have both have been gravitating towards those pieces much more, and it got us into a conversation about why.

There is something to a colour being easier to wear when it lives within its more muted and dusty counterpart. It makes it incredibly wearable and a multi-hyphenate allowing it to shine amongst neutrals and hold calmness with louder tones. Our dusty lilac can read more gray in some lights, and purple in others, making it a very intriguing yet very easy to wear colour that we having been wearing with everything and can often get overlook, but as soon as people see it in person, they totally get the why.

Here’s what we have been wearing and when:

Coffee meetings & WFH — to me here, in this look, the white shoe is actaully the loud pop-of-colour since the purple and browns are living within their dusty counterparts, even though white is also a neutral, its the loudest one of the bunch here.

Presley in Dusty Lilac, Old Nili pants (similar here), old Zara heels (similar here)

WFH — and let me tell you, the colour pants and shoes here live in my head rent free and I have been hypothesizing how to “barrow” them from her closet.. don’t tell her I said that! Again, the shirting isn’t reading loud becuase both top and bottom aren’t the loud versions of each colour.

Philo in Dusty Lilac, Sarah pancini stretch linen pant

Saturday about town — testing out our new Saga in wool butterscotch !! shh don’t tell I shared with you all!

Coming soon colour of our Saga in our wool (in Saffron here that I also adore, it’s truly just such a multi-hyphinate top), Ledger pants, Jellies, Bottega Veneta bag & sunnies

Weekend work + lunching

Sloan in Dusty Lilac wool, pants are Small artisanal brand Risa

Perfectly paired shoes by Mannina ponte vecchia Firenze - small atelier in Firenze

Coffee meetings + WFH — where it was incredibly sunny so I dressed for spring, but got out side and realized I still needed a coat.. so my trusty Jil Sander came with me!

Sloan in Dusty Lilac wool, old Massimo Alba pants (absolutely going for these as my second pair or these their version of dusty lilac), Maison Margeila Tabis (alt. here), Bottega Veneta bag (eyeing this one wow)

There’s a lot to unpack in colour theory, and I spent about 4 hours with my dad a few weeks back going through am I a spring/summer/autumn/winter, the book from the 50’s, and quite frankly, i’m not sure I subscribe to that version of colour theory, but also interesting to dissect! I am more in the camp of, when the tone is thoughtful and wearable, it actually works across skin tone, hair tones, and eye colours.

Here is how I wore our Sloan in Thyme wool during a WFH day with my favourite coffee mug in hand

Sloan in wool Thyme, Donni pants, old Liviana Conti shoes (these are a fab alt. and on my wishlist)

And how I transitioned this outfit to a dinner out with some girlfriends by adding my trusty Silver pumps. We would consider silver a neutral, as again I feel like it falls into the category our dusty lilac does, it can be loud when you need and muted when you need, garnering it the perfect workhorse to have in your wardrobe. I also think that the silver being in a shoe tones it down, where as if I were to be wearing a silver jacket, it holds more surface area and is much more pronounced.

same shirt and pants, with a swap for these old Marni shoes, these which have been heavily on my wishlist since their launch, also in size 38, 37 and 36.5

Where it was a much Spring-ier day in Puglia than in NYC, breaking out the Coen shorts in Fern, which were a major wardrobe workhorse for me last summer into fall.